So let’s get this straight. The new name of Staples Center is going to be Crypto.com Arena. The center has been the home of Los Angeles Lakers, Los Angeles Clippers, Los Angeles Kings, Los Angeles Sparks. The owner of the stadium is Anschutz Entertainment Group (AEG).
L.A. Live is an entertainment complex that adjoins the Staples Center and it too is owned by AEG. So what is the big deal over its name? Absolutely nothing. Staples stationary paid for the naming but their naming rights contract has expired.
It’s not the first theater complex to have its name changed. Kodak Theater in Hollywood next to the Chinese Theater became the Dolby Theater when Kodak went out of business. We survived that name change.
The Los Angeles Memorial Coliseum became United Airlines Field at Los Angeles Memorial Coliseum in 2019 That helped to fund a $315 million renovation.
It’s obvious. Money talks! We’ll soon adjust to Crypto.com Arena.
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